On Brand with Jimmy Fallon - Season 1

1. 10K Store Merch Drop

Aired: 9/30/2025

The On Brand Agency opens its doors to its first client, Dunkin'; ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.

2. Billboard in the Sky

Aired: 10/3/2025

Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight; the stakes are sky-high as the winner will see their campaign brought to life as a commercial plane wrap; the losers are at risk of elimination.

3. Fashion Capital Takeover

Aired: 10/7/2025

Marshalls is known for offering high quality brand-name and designer pieces for amazing prices every day and collaborated with the On Brand Agency for new ideas that showcase how customers can always find The Good Stuff in their stores.

4. Diners, Drive-Ins, and Housewives

Aired: 10/10/2025

A summertime destination known for their more than 10,000 customizable beverages, SONIC employed the On Brand Agency to show that they offer craveable, conversation-worthy drinks all year round with a musical assist from Erika Jayne of "The Real Housewives of Beverly Hills."

5. The Super Bowl Is the Holy Grail

Aired: 10/14/2025

Captain Morgan tapped the On Brand Agency for inspiration to fuel its football season campaign hinged on bringing crews together, even when your crew includes late night host Jimmy Kimmel.

6. Oh Boy, Doughboy

Aired: 10/17/2025

With the beloved Pillsbury Doughboy available to remind fans that what matters most is made at home, the brand engaged the On Brand Agency to develop a campaign that ensures all generations of bakers - old and new - know what Pillsbury brings to the table.

7. Episode 7

Aired: 10/24/2025

8. Episode 8

Aired: 10/31/2025