A Virtuous Business - Season 1

First aired: 10/12/2024 12 episodes

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

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Episodes

1. Episode 1

Aired: 10/12/2024

Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.

2. Episode 2

Aired: 10/13/2024

Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.

3. Episode 3

Aired: 10/19/2024

Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.

4. Episode 4

Aired: 10/20/2024

In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.

5. Episode 5

Aired: 10/26/2024

Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.

6. Episode 6

Aired: 10/27/2024

After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.

7. Episode 7

Aired: 11/2/2024

Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.

8. Episode 8

Aired: 11/3/2024

Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.

9. Episode 9

Aired: 11/9/2024

After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.

10. Episode 10

Aired: 11/10/2024

Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.

11. Episode 11

Aired: 11/16/2024

Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.

12. Episode 12

Aired: 11/17/2024

Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.