Branding in Seongsu - Season 1

First aired: 2/5/2024 24 episodes

A relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.

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Episodes

1. You Are Not My Junior

Aired: 2/5/2024

Despite Na-eon's continued success in securing significant marketing deals, she finds herself bothered by an intern named Eun-ho. Despite being just an intern, Eun-ho consistently disrupts Na-eon's routine. Frustrated, Na-eon decides to confront Eun-ho in an eerie location, possibly indicating that she has reached her limit.

2. Cruelty Free XU Beauty

Aired: 2/6/2024

Eun-ho vehemently opposes animal cruelty, and it was this very conviction that led him to take a stand against his own company when he was just an intern during a recent incident. To quell his curiosity, Na-eon puts an end to his suspicions by arranging a meeting with XU Beauty. Content for the moment, Eun-ho quickly moves on to visit one of XU Beauty's factories, unaware of the surprises that await him later in the day.

3. XU Cruelty

Aired: 2/7/2024

Eun-ho, oblivious to the gravity of the information he stumbled upon, feels compelled to share his discovery with Na-eon. However, her reaction is unexpectedly calm, contrasting with his anticipation. Despite the unsettling nature of what he witnessed at the factory, the collaboration between XU Beauty and Seongsu Agency proceeds seamlessly, leaving Eun-ho bewildered by the apparent ease with which the project advances.

4. The Downfall

Aired: 2/8/2024

The Na-eon's XU Beauty event unfolds seamlessly, garnering a positive response from the public. Yet, what appeared to be another flawless project marks the onset of Na-eon's significant downfall. The morning after, she encounters an entirely new disaster, and the solution she believed would pave her way out unexpectedly places her in grave danger.

5. The Switch

Aired: 2/12/2024

Na-eon wakes up in the hospital, trapped in Eun-ho’s body. To figure out exactly what happened, she continues living Eun-ho’s life and realizes that at Seongsu Agency, he has been assigned to Team Underdog, a team full of troublesome employees that is led by none other than Yoo-mi.

6. Team Underdog

Aired: 2/13/2024

Na-eon, who is in Eun-ho’s body, starts to organize Team Underdog to get to work. However, her efforts are stifled by Yoo-mi’s plans to keep Eun-ho in check, which deepens the war of nerves between Na-eon and Yoo-mi. Meanwhile, Na-eon thinks about how a soul swap between her and Eun-ho could have occurred.

7. Big-sized High Heels

Aired: 2/14/2024

Being trapped in Eun-ho's body, Na-eon is trying hard to track down the person who tried to kill her. After hearing from Dong-beom, she suggested making big-size shoes for drag queens, and it was a huge success. Meanwhile, Na-eon receives a call from the hospital, and she sees the guy with the rabbit mask there.

8. Let's Kiss

Aired: 2/15/2024

In a TV interview, Yoo-mi claims that Na-eon simply took a fail and she didn't commit suicide because of the company. Meanwhile, Na-eon wakes up from a coma. In order to switch the soul back, Eun-ho suggests kissing each other.

9. Na-eon's Return

Aired: 2/19/2024

Eun-ho, who is trapped in Na-eon's body, returns to Seongsu Agency and becomes the manager of Team Underdog. The team is given a project to work on while Eun-ho and Na-eon try to figure out the culprit behind their incident.

10. The Pop-up Store

Aired: 2/20/2024

Team Underdog continues to work on the Girlish branding project and prepares to open a pop-up store. However, Team One of Seongsu Agency tries to get in the way and ruin the project. Meanwhile, Na-eon and Eun-ho think of ways of evade Team One's attempts.

11. Who's Behind Ms. Do?

Aired: 2/21/2024

Yoo-mi goes to check out Na-eon's pop-up store. She expected it to be shabby and a failure, but the store was a huge success, and Na-eon's team even saved up a lot of budget. Feeling frustrated, she goes to meet someone who has been behind her, and Eun-ho follows her. Meanwhile, Yoo-mi tells Eun-ho about an upcoming project.

12. The New Project

Aired: 2/22/2024

Eun-ho accepts the new project, and while doing so, Team Underdog also gets a chance to compete. Na-eon and her team go out for market research, and they run into Jenny. Meanwhile, Eun-ho asks Yoo-mi to make an appointment with Nam Yoon-hyuk.

13. A Secret Weapon

Aired: 2/26/2024

Both Yoo-mi and Na-eon are working hard on the rebranding project. Inspired by Jenny, Na-eon comes up with an innovative idea. Meanwhile, Yoo-mi has a secret weapon for her project, and that is Yoon Nam-hyuk, the sexy symbol of this generation.

14. Mood

Aired: 2/27/2024

Seongsu Agency and Segye Group are in the headlines of a scandalous situation because of Yoon-hyuk, the soju model of Yoo-mi's rebranding project. Yoo-mi is done for, and Na-eon's non-alcoholic drink concept has become a huge success.

15. Souls Get Switched Back

Aired: 2/28/2024

Eun-ho gets a mysterious message and he goes to the restaurant that is mentioned in the text. He sees Director Han there. All of a sudden, both Eun-ho and Na-eon have a serious headache, and their souls get switched back. Meanwhile, Na-eon finds out that Director Han is the guy behind Yoo-mi.

16. Na-eon Becomes the Team Manager

Aired: 2/29/2024

Na-eon becomes the manager of Team One for her successful rebranding of Segye Soju. She assigns new projects to the teams, and she takes the HQ Motors project which will lead her to Director Han. Meanwhile, Team Underdog is in charge of rebranding an old motel building.

17. A Bouquet of White Flowers

Aired: 3/4/2024

Eun-ho and Na-eon switch souls whenever they hear a particular sound of a wind chime that gives them a headache. Meanwhile, Na-eon finds Eun-ho suspicious as she sees the messages he got from Director Han.

18. Na-eon's Past

Aired: 3/5/2024

It turns out that Eun-ho works for Director Han in order to know the truth about an incident that happened five years ago. Na-eon feels frustrated. She meets Eun-ho at Mangyeon Temple, and Eun-ho gives her a week to reveal the truth. Meanwhile, there's a strange warning on the company's bulletin board.

19. Bandi Candle

Aired: 3/6/2024

Da-eun, Eun-ho's girlfriend, had a talent for making candles. Five years ago, Na-eon and Eun-ho bumped into each other accidentally at Segye Group, and their materials for branding presentations got mixed up. Just like that, Da-eun's ideas of Bandi Candles were in Na-eon's hands and Na-eon turned Da-eun's ideas into hers.

20. The Truth

Aired: 3/7/2024

Yoo-mi overhears the conversation between Na-eon and Eun-ho. She finds out the secret that they went through a soul switch and wants to use this secret to bring down Na-eon. Meanwhile, Na-eon wants to find out what evidence Director Han has in his hands. In order to do that, she will have to secure the deal with HQ Motors.

21. Coexistence

Aired: 3/11/2024

Segye International and Seongsu Agency are up for a big match. Before the presentation, Eun-ho gives something to Na-eon, and Na-eon reveals that Director Han has stolen High Jet’s idea. They join hands to bring down Director Han. Meanwhile, Eun-ho discovers a shocking clip from his hard drive.

22. Workshop

Aired: 3/12/2024

Na-eon holds a workshop, but Eun-ho refuses to join. Eun-ho can’t forgive himself for blaming Na-eon the whole time and he decides to resign. Meanwhile, Na-eon confesses to Eun-ho. They decide to find the person who tried to kill Na-eon together.

23. The Rabbit

Aired: 3/13/2024

The evidence of Jung-woo trying to kill Na-eon is now in Na-eon’s hands. She makes Jung-woo confess and it was Hee-jung who was behind everything. Meanwhile, Na-eon and her team are going to make Hee-jung do something bad and get new evidence.

24. The Truth

Aired: 3/14/2024

At Hee-jung's inauguration, Na-eon reveals the ultimate truth. Hee-jung and Jung-woo are arrested for their wrongdoings. Meanwhile, Na-eon becomes the new CEO of Seongsu Agency. However, Eun-ho wants some time and disappears.